So tomorrow marks the day when we all have to switch over to the YouTube OneChannel design. I just switched the Vlogbrothers page over. The banner is temporary but, otherwise, this is roughly what you will be seeing now at youtube.com/vlogbrothers.
I don’t love this, which I have made no secret of. I did not love the last channel design either, but I prefer it to this. I’ve heard a lot of people, however, saying that they do prefer this design.
So I’m going to take off my YouTuber hat, ignore what bothers me about it from a content creator perspective, and just focus on the design. These are the comments I would give if a design team brought me this design for an important product my business was working on.
- There is entirely too much going on. There are dozens of images on this page, several hundred words, and over twenty individual graphically distinct areas.
- There is no anchor for the eyes. I don’t know what I’m supposed to do when I arrive at this page.
- Cut down on the amount of information. I don’t need to see view counts for every video or have the option to subscribe to a channel (that isn’t this channel) without leaving the page.
- Three column layouts are very difficult to pull off, there needs to be significant visual distinction for them to not appear cluttered and overwhelming, but that has not been achieved or even, apparently, attempted.
I know that people worked hard on this. I know that I am not a top-level manager or designer. I know that YouTube has goals that it is attempting to achieve here, and it’s perfectly possible that this design has increased the metrics that they would like to see increased. In that respect, it is likely that the designers did their jobs and achieved what YouTube set out to achieve.
But it feels like a step back from a user interface perspective.
Also, these are not my complaints as a creator…which have much more to do with how I think Nerdfighteria feels about the Vlogbrothers channel and how Nerdfighters want to interact with my content. That’s a discussion for another time.
If you’ve got further comments or ideas or feel differently (I would love to hear from people who like the new design) I’ll be perusing the reblogs.