I just saw this commercial and it really pissed me off.
Let me walk you through it:
"He" …some unnamed person, was part of music history, producing records? Maybe doing studio recordings for more famous musicians…someone we might not have heard of who is the un-sung hero of American music.
"He" it turns out, is Jack Daniels. Jack Daniels, a drink that was, admittedly, present at CGBGs and the sunset strip, and was "Frank Sinatra’s right hand man."
Yes, Jack Daniel’s was Frank Sinatra’s right hand man, he was an alcoholic. He would drink a bottle of Jack a day, and now this company is taking pride in that?
Frank Sinatra, who referred to Alcohol as “man’s worst enemy.”
Screw these assholes…alcohol isn’t the un-sung hero of American music. Alcohol has, on the other hand, killed some of the best musicians and song-writers of all time: Jim Morrison, Amy Winehouse, Billie Holiday, Hank Williams, Townes van Zandt.
I’m down for a drink on Friday night…but this is a celebration of the culture of over-indulgence that has done far more to harm music than to help it. Slapping a “drink responsibly” sticker on the end of an ad bragging about being Frank Sinatra’s drink of choice, when that drink nearly killed him, is a whole mountain of wrong.